Illustrative image inspired by Jinny Lu, winner of the 2026 World’s Ugliest Dog Contest.

Jinny Lu has plenty of personality and, as of Friday, a title she had been chasing for years.

The six-year-old rescue pug was crowned the 2026 World’s Ugliest Dog at the Sonoma County Fair in Santa Rosa, California, taking home one of the strangest, and oddly sweetest, titles in the dog world.

And this was not her first try.

Jinny Lu had entered the contest three times before. Last year, she came especially close, finishing second and winning the Spirit Award. So she did what any determined little pug with unfinished business would do: she came back.

This time, she won.

Her journey to that stage started a long way from California. Jinny Lu was found inside a wooden box in freezing weather in the mountains of South Korea before being rescued and eventually making her way to Michelle Grady, who runs a sanctuary for senior and traumatized pugs in Northern California.

Four years after being adopted, she now has a considerably different life.

One that apparently involves stealing tastes from the other pugs’ dinner bowls with her remarkably long tongue, yelling at her own reflection in the mirror and, increasingly, competing for international beauty-adjacent titles.

For first place, Grady received $5,000, while Jinny Lu earned an even more unusual prize: her face will appear on a custom limited-edition MUG Root Beer can, temporarily replacing the brand’s usual canine mascot.

The contest is sweeter than the name suggests

Despite the name, the World’s Ugliest Dog Contest isn’t really about making fun of dogs.

The event celebrated its 50th anniversary this year and has become a showcase for dogs with unconventional looks, many of them rescues. The idea is less “look how ugly this dog is” and more a celebration of the imperfections that make dogs memorable, while drawing attention to adoption along the way.

Jinny Lu fits that spirit particularly well. Away from the competition, she visits elementary schools to help teach children about pet adoption and has also spent time with hospice patients and people in memory-care facilities.

And after finishing second last year, she clearly wasn’t done yet.

This year, Jinny Lu got the crown she came for, pearls on and tongue out.

Sources: Associated Press and Sonoma-Marin Agricultural Association.

What to Read Next

Read more
caret-right